What’s Your Book About? Turning Your Expertise Into Opportunities!
2027-02-02 14:15 - 15:15 UTC | N254 Panel / Roundtable
As soon as you tell someone you're writing a book, they're going to ask the million-dollar question:
"What's your book about?"
This interactive roundtable helps attendees answer that question.
Participants will explore how their expertise, personal experiences, business goals, and unique perspectives can be transformed into a compelling book concept that supports their professional goals. Through guided discussion, structured exercises, and peer feedback, attendees will explore three essential questions:

What opportunities do you want to create?
What do you want to be known for?
What do you know well enough to teach?

Participants will test potential book concepts, evaluate whether those ideas support their long-term professional goals, and practice explaining their concept in a way that others immediately understand, because the goal is not just to publish a book. It's to create opportunities that support the career and reputation you want to build.
