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UID:136601-20261111T163000Z@kbcexpo.com
DTSTAMP:20260805T200354Z
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SUMMARY:The New Canadian Consumer: Designing Through a More Demanding Economy
DESCRIPTION:No sugarcoating. Just a hard look at the new realities of residential design in Canada and what it now takes to survive and grow.Design professionals no longer sell aspiration alone\, they are defending every dollar. Today’s clients are more cautious\, more informed\, and far more demanding. Budgets are scrutinized\, projects are slower to move\, and firms are being pushed to deliver more while protecting shrinking margins.This candid conversation unpacks what’s really happening behind the scenes: pricing pushback\, value engineering battles\, longer decision cycles\, and rising client expectations. Today’s clients want certainty\, speed\, customization\, and lower costs all at once. Here’s how firms are responding before burnout and bad business decisions take over.
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