Tricia Zach

Tricia Zach is the Director of Research at the National Kitchen & Bath Association (NKBA). Drawing on years of experience conducting research in the financial services industry, she sets the strategic direction for NKBA’s research initiatives and oversees the design, implementation, and reporting of the Association’s custom research studies. Tricia is passionate about economic and housing market trends, consumer demographics and behavior, and uncovering insights related to kitchen and bath design.