Ashley Smith

As the Director of Architect & Designer Partnerships at Pleina Group, Ashley oversees marketing, education, and professional outreach for Kalamazoo Outdoor Gourmet and Urban Bonfire, supporting the complex needs of architects and designers across North America.

With a background in interior design and a decade of specialized experience in the outdoor industry, Ashley is a firm believer that outdoor environments should be treated with the same architectural rigor as interiors, focusing her work on building the collaborative frameworks and technical education necessary to create cohesive, lasting, and experience-driven spaces.