What Clients Really Want: Designing for Lifestyle, Value, and Emotion

Today’s luxury client isn’t just buying style—they’re investing in how a space feels, functions, and holds long-term value. In this session, Laurie Coton, Principal Designer and Broker at Coton House, shares how to design for the full spectrum of what clients really want: beauty, lifestyle alignment, emotional resonance, and smart market investment.

Laurie will walk attendees through how she approaches high-end projects with an eye toward both personalization and resale. She’ll explain how to use real estate insight to guide smart selections and layout decisions. This session is ideal for designers who want to speak the client’s language, create more strategic proposals, and deliver work that lasts far beyond installation day.