by Peter Smith | Aug 5, 2026
Buyer search behavior is changing as homeowners and trade professionals use Google, AI-generated search results, social platforms, reviews, and ChatGPT-style tools to research products, services, and providers. This session will help kitchen and bath businesses...
by Peter Smith | Aug 5, 2026
Today’s homeowners are conducting an invisible interview before they ever pick up the phone, fill out a web form, or schedule a consultation. They are researching your business, evaluating your credibility, and forming opinions before making first contact. In...
by Peter Smith | Aug 5, 2026
Design professionals influence far more than aesthetics. Every material selection contributes to how clients perceive and emotionally experience a space. Research in biology, neuroscience, and environmental psychology demonstrates that humans rapidly process...
by Peter Smith | Aug 5, 2026
Designers spend their careers perfecting what clients see, but some of the most important design decisions happen behind the drywall. This sesssion peels back the layers of the residential wall to reveal foundations, framing, mechanical systems, blocking, insulation...
by Peter Smith | Aug 5, 2026
This 50-minute session explores how active involvement in professional associations can transform careers, create leadership opportunities, and accelerate long-term growth within the design and building industries. Through real-world experiences spanning remodeling,...
