Darilyn Coles
CEO + FounderSelocityDarilyn Coles, CEO + Founder
Selocity
Darilyn helps design, construction, showroom and supplier businesses put AI to work where it can create meaningful business value through seminars, workshops and consulting. This gives her a ground-level view of where AI is helping SMBs and where it is adding complexity without delivering results.
She is the former Director of the Toronto International Design Centre, where she helped lead a period of significant growth and industry repositioning, and brings more than 20 years of experience in business development, strategy and sales systems. A Past President of the NKBA Ontario/Canada Chapter and a speaker and moderator at KBIS, IDS, Living Luxe and other industry events, Darilyn is certified in generative AI and AI product management. Her focus is helping businesses determine where AI belongs before adding more technology, so they can work smarter without losing the expertise, judgment and relationships clients trust.
AI in Practice: What’s Working, What’s Failing and What You Need to Know
AI adoption is moving fast across architecture, design, and manufacturing - but simply using the technology doesn’t always mean it’s delivering real v
…AI adoption is moving fast across architecture, design, and manufacturing - but simply using the technology doesn’t always mean it’s delivering real value. Firms are testing new tools, experimenting with workflows, and figuring out where AI can genui
…AI adoption is moving fast across architecture, design, and manufacturing - but simply using the technology doesn’t always mean it’s delivering real value. Firms are testing new tools, experimenting with workflows, and figuring out where AI can genuinely save time or unlock creative capacity. But between quality concerns, team adoption, client expectations, and the pressure to keep up, the gap between trying AI and making it work in practice is s
…AI adoption is moving fast across architecture, design, and manufacturing - but simply using the technology doesn’t always mean it’s delivering real value. Firms are testing new tools, experimenting with workflows, and figuring out where AI can genuinely save time or unlock creative capacity. But between quality concerns, team adoption, client expectations, and the pressure to keep up, the gap between trying AI and making it work in practice is still significant.This session takes a look at what’s actually happening inside firms right now. What tools are proving useful? Where is AI falling short? And how are design professionals deciding what’s worth investing in - and what isn’t? From internal workflows and creative processes to ethics and quality control, industry leaders will share what they’re learning as they navigate AI in real time.
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