Jodie Rosen
Founder + Principal DesignerRosen+Co Design Studio Inc.Jodie Rosen is an award-winning Toronto interior designer + founder of RO+CO, one of the city's leading luxury design studios. Specializing in high-end custom homes + large-scale renovations across the GTA, RO+CO is known for interiors defined by architectural clarity, material richness + thoughtful restraint — blending functional needs with personal taste through custom millwork + curated materials.
RO+CO collaborates with trusted trades + exclusive resources to deliver tailored solutions for homes across Forest Hill, Rosedale, Yorkville, Lawrence Park + beyond.
For 15 consecutive years, RO+CO has received Best of Design + Client Satisfaction awards from Houzz. Jodie's work has been featured in House & Home, Style at Home, Toronto Home, Canadian Home Trends, The Toronto Star + The National Post, and RO+CO was named an H&H Top 100 Designer + featured in World's Best Interiors IV.
The New Canadian Consumer: Designing Through a More Demanding Economy
No sugarcoating. Just a hard look at the new realities of residential design in Canada and what it now takes to survive and grow.
Design professionals
No sugarcoating. Just a hard look at the new realities of residential design in Canada and what it now takes to survive and grow.
Design professionals no longer sell aspiration alone, they are defending every dollar. Today’s clients are more cautious,
No sugarcoating. Just a hard look at the new realities of residential design in Canada and what it now takes to survive and grow.
Design professionals no longer sell aspiration alone, they are defending every dollar. Today’s clients are more cautious, more informed, and far more demanding. Budgets are scrutinized, projects are slower to move, and firms are being pushed to deliver more while protecting shrinking margins.
This candid conversation unp
No sugarcoating. Just a hard look at the new realities of residential design in Canada and what it now takes to survive and grow.
Design professionals no longer sell aspiration alone, they are defending every dollar. Today’s clients are more cautious, more informed, and far more demanding. Budgets are scrutinized, projects are slower to move, and firms are being pushed to deliver more while protecting shrinking margins.
This candid conversation unpacks what’s really happening behind the scenes: pricing pushback, value engineering battles, longer decision cycles, and rising client expectations. Today’s clients want certainty, speed, customization, and lower costs all at once. Here’s how firms are responding before burnout and bad business decisions take over.
